Big Champagne founder Eric Garland will be talking about his acclaimed ‘In Rainbows, On Torrents’ report from earlier this year and UK Grime superstars Wiley and Bless Beats will be breaking down their huge summer hit ‘Wearing My Rolex’ for delegates in an exclusive In The City production masterclass.
What was that you just hummed? “Usually drink, usually dance, usually bubble?” But I thought you didn’t ‘get’ grime…?
On Sunday 6th October UK Grime superstars Wiley and Bless Beats will be holding a production masterclass at In The City 2008, which aims to give delegates a unique insight into how they wrote and produced their smash hit single ‘Wearing My Rolex’ which dominated the charts throughout the summer.
With the help of a trusty laptop Wiley and Bless Beats will completely deconstruct the song to illustrate exactly how they created their Grime anthem.
Richard Blowie, known as Wiley, is arguably the most influential musician from grime’s spiritual home of East London. He’s influenced the careers of nearly every artist to come through the scene and was one of the founding members of the Roll Deep Crew.
In addition to being a prolific producer and solo artist, he has helped guide the careers of several grime MCs younger than him, including onetime Roll Deep partner Dizzee Rascal. Wiley and Dizzee have collaborated in some of their musical productions as well, including Run the Road, a series of compilations documenting the energy of the grime genre. 2008’s Grime Wave saw Wiley collaborating with a new generation of young MCs, fulfilling his role as a true mentor.
With abilities that belie his 22 years, multi-talented East London producer/MC Bless Beats has recently produced and co-written tracks for, amongst others, DJ Ironik, Skepta, Princess Superstar alongside remixing others from Yo Majesty! to Fat Man Scoop.
Bless Beats has also been making waves as a DJ around the UK as one half of Presidential Sound with collaborator Most Wanted.
In addition to his keynote masterclass, Wiley will also be performing live as part of ITC at the Channel M night at Moho Live on Tuesday 7th October.
“In Rainbows, On Torrents”…
Eric Garland, founder of BigChampagne, will be giving a keynote address on Tuesday 7th October entitled ‘In Rainbows, on Torrents,’ which will examine the white paper he wrote with Will Page, Chief Economist, MCPS-PRS Alliance, earlier this year examining in further detail Radiohead’s decision to release their album ‘In Rainbows’ on a pay-what-you-want basis.
Eric Garland is co-founder and Chief Executive Officer of BigChampagne Media Measurement, a privately held technology and metrics company specializing in online media. At present, BigChampagne's metrics include online retailers (iTunes), social networks (MySpace, YouTube), portals Yahoo and AOL, Clear Channel, MTV and through strategic partner Mediabase, traditional broadcast. Garland is recognized as one of the industry's leading authorities on the intersection of popular entertainment and technology.
Each year, Garland contributes data and analysis to the OECD (Organization for Economic Co-operation and Development) flagship publication "IT Outlook." His advisory board membership includes the digital initiative of the Recording Academy (The Grammys), where he has served alongside artists Kelly Clarkson and Kanye West. Garland was formally recognized for his outstanding contribution to the Recording Academy in 2007.
WIRED magazine anointed BigChampagne ‘the Nielsen television ratings of online music’. BigChampagne pioneered the measurement of multimedia content distributed using new platforms (YouTube, BitTorrent) and is today an entertainment industry standard research tool. BigChampagne's chart syndication partners include Entertainment Weekly and E! Entertainment Television.
Before co-founding BigChampagne in 2000, Garland was an associate with global management consulting firm Towers Perrin in the Communication and Measurement practice.
In addition, this year In The City has teamed up with the Teenage Cancer Trust and will auction a one-off painting of ITC co-founder Tony Wilson at the event, with all proceeds going to the TCT. The artwork, which arrived from New York this week, was commissioned by ITC guest host Andrew Loog-Oldham and created by acclaimed artist Sid Maurer. His painting of Tony will be auctioned during ITC through a silent bid. Andrew Loog-Oldham will reveal the painting at the opening of ITC and will declare the amount raised by the end of day three. There will be updates daily on the amount bid. A handful of limited edition prints will be created and hand signed by Sid on request at the convention. They are likely to become rare collector’s items.
ITUNES ALBUM 2008
Don’t forget that the ‘In The City Unsigned 2008’ album is now available to download from iTunes.
The album is free to all In The City delegates or just £4.74 to others. The album contains a bumper 45 tracks from all of the acts appearing at In The City Unsigned 2008.
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